Holden's Catalog No. 17 (1955) by Max Holden

Max and Tess Holden established their magic mail-order business in 1929. Through the years, the business grew to three locations (Boston, Philadelphia, and New York City). The Max Holden catalog grew to hundreds of pages, offering merchandise from their own line of magic and books, as well as those of prominent manufacturers such as Petrie-Lewis, Thayer, and many others.

Arranged by subject, the effects include spirit effects, close-up magic, mentalism, livestock effects, books, blueprints, tricks with cards, money, cigarettes, liquids, candles, silks, slates, thimbles, and many others.

By 1955, Holden's had consolidated to a single shop, operating out of Boston. The catalog includes a three-page introduction and retrospective of their business that makes for interesting reading.

No matter if you're a collector, historian, inventor or simply a lover of magic, this big, historical catalog reproduction will appeal to all.

1st edition 1955, PDF 244 pages.
word count: 77330 which is equivalent to 309 standard pages of text